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	<title>Social Media Risk &#187; Twitter</title>
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	<link>http://socialmediarisk.com</link>
	<description>Exploring the risks of engaging in social media</description>
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		<title>Social Media Governance and Failsafes to Keep Your Campaign and Image Intact</title>
		<link>http://socialmediarisk.com/2011/03/social-media-governance-and-failsafes-to-keep-your-campaign-and-image-intact/</link>
		<comments>http://socialmediarisk.com/2011/03/social-media-governance-and-failsafes-to-keep-your-campaign-and-image-intact/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 16:22:52 +0000</pubDate>
		<dc:creator>Matt Chandler</dc:creator>
				<category><![CDATA[Social Media Risk]]></category>
		<category><![CDATA[Social Media Tools]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[failsafe]]></category>
		<category><![CDATA[governance]]></category>
		<category><![CDATA[moderation]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[New Media Strategies]]></category>
		<category><![CDATA[social center]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Universal McCann]]></category>

		<guid isPermaLink="false">http://socialmediarisk.com/?p=44</guid>
		<description><![CDATA[Even some of today’s most sophisticated social media suites lack the ability to establish a governance chain to ensure against such errors. It’s all too easy to “push the wrong button” and turn a personal post into a nightmare scenario for a client.]]></description>
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		<title>Social Media causes million-dollar headaches for Motrin</title>
		<link>http://socialmediarisk.com/2010/03/social-media-causes-million-dollar-headaches-for-motrin/</link>
		<comments>http://socialmediarisk.com/2010/03/social-media-causes-million-dollar-headaches-for-motrin/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 13:55:40 +0000</pubDate>
		<dc:creator>taulbee</dc:creator>
				<category><![CDATA[Social Media Case Studies]]></category>
		<category><![CDATA[Social Media Moderation]]></category>
		<category><![CDATA[Johnson & Johnson]]></category>
		<category><![CDATA[Motrin]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Motrin recently rolled out a campaign addressing the pain caused by carrying babies. A well-intentioned but ill-informed decision, which led to a Twitter revolt, complete with it’s own hash tag, #motrinmom. Motrin’s failure to respond to consumers online led to the story moving offline to the mainstream press.]]></description>
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		<title>Domino&#8217;s loses 10% of its value in one week</title>
		<link>http://socialmediarisk.com/2010/03/dominos-loses-10-of-its-value-in-one-week/</link>
		<comments>http://socialmediarisk.com/2010/03/dominos-loses-10-of-its-value-in-one-week/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 14:10:37 +0000</pubDate>
		<dc:creator>taulbee</dc:creator>
				<category><![CDATA[Social Media Case Studies]]></category>
		<category><![CDATA[Social Media Risk]]></category>
		<category><![CDATA[Domino's]]></category>
		<category><![CDATA[Dominos Pizza]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://socialmediarisk.com/?p=33</guid>
		<description><![CDATA[As a prank, two Domino’s employees engaged in several health department violations, re- corded their activities and posted them to YouTube. The videos quickly “went viral” and consumers all over the web were exposed to Domino’s employees doing a variety of unseemly things to their pizza.]]></description>
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		<title>Online Reputation Management Isn&#8217;t Child&#8217;s Play</title>
		<link>http://socialmediarisk.com/2010/01/online-reputation-management-isnt-childs-play/</link>
		<comments>http://socialmediarisk.com/2010/01/online-reputation-management-isnt-childs-play/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 22:01:04 +0000</pubDate>
		<dc:creator>Matt Chandler</dc:creator>
				<category><![CDATA[Social Media Best Practices]]></category>
		<category><![CDATA[Social Media Risk]]></category>
		<category><![CDATA[David Cameron]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gordon Brown]]></category>
		<category><![CDATA[Online Reputation Management]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Managing your reputation isn’t what it used to be. It’s not about winning fistfights on the playground to protect your street credibility, or a business issuing carefully-worded media releases to spin stories about their latest foibles.]]></description>
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