Social Media Risk,Social Media Tools
11 March 2011 | Comments Off
Even some of today’s most sophisticated social media suites lack the ability to establish a governance chain to ensure against such errors. It’s all too easy to “push the wrong button” and turn a personal post into a nightmare scenario for a client.
Tagged in Chrysler, Detroit, failsafe, governance, moderation, monitoring, New Media Strategies, social center, Social media, social media agency, Twitter, Universal McCann
Social Media Case Studies,Social Media Moderation
19 March 2010 | Comments Off
Motrin recently rolled out a campaign addressing the pain caused by carrying babies. A well-intentioned but ill-informed decision, which led to a Twitter revolt, complete with it’s own hash tag, #motrinmom. Motrin’s failure to respond to consumers online led to the story moving offline to the mainstream press.
Tagged in Johnson & Johnson, Motrin, Social media, Twitter
Social Media Case Studies,Social Media Risk
15 March 2010 | 1 Comment
As a prank, two Domino’s employees engaged in several health department violations, re- corded their activities and posted them to YouTube. The videos quickly “went viral” and consumers all over the web were exposed to Domino’s employees doing a variety of unseemly things to their pizza.
Tagged in Domino's, Dominos Pizza, Twitter, YouTube
Social Media Best Practices,Social Media Risk
14 January 2010 | Comments Off
Managing your reputation isn’t what it used to be. It’s not about winning fistfights on the playground to protect your street credibility, or a business issuing carefully-worded media releases to spin stories about their latest foibles.
Tagged in David Cameron, Facebook, Gordon Brown, Online Reputation Management, Politics, Twitter