Social Media Risk

Managing your reputation isn’t what it used to be. It’s not about winning fistfights on the playground to protect your street credibility, or a business issuing carefully-worded media releases to spin stories about their latest foibles.

Got more than a few questions this week regarding the recent Facebook bra color phenomenon. I have not found any answers to who was behind the campaign, apparently designed to raise awareness for breast cancer. It officially was not the Susan G. Komen foundation, according to Business Week.