Domino’s loses 10% of its value in one week

Social Media Case Studies,Social Media Risk 15 March 2010 | 1 Comment

Domino’s loses 10% of its value in one week

As a prank, two Domino’s employees engaged in several health department violations, re- corded their activities and posted them to YouTube. The videos quickly “went viral” and consumers all over the web were exposed to Domino’s employees doing a variety of unseemly things to their pizza.

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