Even some of today’s most sophisticated social media suites lack the ability to establish a governance chain to ensure against such errors. It’s all too easy to “push the wrong button” and turn a personal post into a nightmare scenario for a client.
Three web analytics companies, Omniture, CoreMetrics, and Webtrends, have recently announced solutions that work within Facebook’s privacy framework. Of these new Facebook analytics solutions, Webtrends has perhaps taken the most novel approach.
All of a sudden, people throughout the organization will have access to respond to customers and engaged consumers in real time. This could be a good thing or a bad thing. It’s like nuclear power – it can change the world in some really good ways, or it could totally destroy everything your brand has worked for. It depends on the people wielding this powerful technology.
